Augmented reality is quickly expanding in five core verticals which are Retail, Entertainment, Education Services, Publishing, and Industry. In current spectrum,Augmented Reality Apps and applications are being redundantly used almost everywhere including gaming, entertainment, government and even military operations. AR has actually transformed the way people interact with the digital world. This blend & convergence of the real and digital world has resulted in an enhanced & improved view of reality, where people get to experience and learn more. Augmented reality has also made it possible for consumers to share this experience with others via internet.
Since the advertising industry is moving on and so are the ways in which it is being incorporated to reach out to the target base,in this business world, a brand has to grab attention and stand out amongst its competition.With Augmented Reality apps being our area of excellence, we have taken the whole digital and advertising experience to new heights.
With mobiles getting smarter day by day, the scope of it has multiplied too. Augmented Reality apps are available now on both Android and IOS devices. With this technology we offer 3D objects with live video on tablets and mobile phones. The video is digitally processed and ‘augmented’ with the 3D components. Hence, this digital processing successfully integrates real and virtual world in real time. It’s like bringing a car to life, a live animated character etc . For the past few years, large brands in India and abroad have been very keen on increasing their user’s interaction with their product which in return helps them in maximizing product sales.
People queuing up at malls, museums, public place, airports to be part of the experience of interactive events is a regular & welcome sight at most promotional campaigns and etc.
Technologies have opened new opportunities for retailers to sell their products. Augmented Reality applications can be used by all types of retailers in various ways. We have a pool of experts who efficiently work on fields are mentioned below.
The world of gaming has taken a completely new dimension. The recent trend of augmented reality gaming has changed gaming drastically from what it used to be. AR is one of the most prominent features for game developers and designers today. These Augmented Reality App games can be accessed on smartphones and tablets by individuals/groups or communities.
Publishers and advertisers both are very much interested in the idea of print-to-mobile activations. This trend is catching up very soon, the reason being the engagement level getting heightened with the use of image recognition. Print is no longer now restricted to just reading of content. Print-to-Mobile AR Activation is one of the best examples of enhance reader engagement.
AR Glasses are an example that this technology is here to stay. The Augmented Reality technology used in AR Glasses lets users view virtual information overlaid on an eyepiece attached to a pair of glasses. Eventually,The scope of the growth is tremendous. Once initialized there is no stopping to the possibilities it opens for developers. Clover is still researching on AR Glasses and working hard to make this digital world true.