Digital and Social Insights
Empower your brand with the power of digital and social intelligence and insights
With Digital Insights, harness the power of best-in-class artificial intelligence combined with a human team of experts to derive actionable insights for uncovering unmet needs, competitor benchmarking, and market trends
INDUSTRY AND MARKET INSIGHTS
Discover the industry and market landscape to stay on top of the latest trends and changes in the industry to ensure being seen as relevant, innovative, and up-to-date.
Predict social trends around key focus areas to plan marketing strategies.
CONSUMER, PATIENT & HCP INSIGHTS
Identify audience pain points and unmet needs around key product categories in the market.
Driving the audience's trust by leveraging sentiment analysis and using the knowledge to improve brand offerings.
Insights across the drug or product life cycle.
COMPETITIVE INTELLIGENCE
Benchmark the brand's performance against its top competitors.
Identify gaps in the market and develop strategies that make the brand stand out.
Prepare for new market entry by evaluating market positioning.
PRODUCT INNOVATION
Understand customer feedback on own and competitor's current products and services to understand their unmet needs to recalibrate our offerings.
Validate product ideas before committing substantial effort and resources.
CRISIS MONITORING
Mitigate threats to brand reputation by measuring sentiment in real time.
Build an informed and relevant communication plan.
Address concerns and provide accurate information to ensure patient safety.
INFLUENCER/KOL MAPPING
Identify new influencers who can boost your brand in the targeted market.
Influencer benchmarking to understand
performance and to recalibrate your collaboration.
Collaborate to expand brand messaging to the target audience.